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AI Recruiting In 2024: Key Strategies for Recruitment Success

Published July 23, 2024
/ Updated July 31, 2024

The recruitment process can be long and exhausting. When it comes to finding the right candidate, you want someone who not only meets the job qualifications but also works hard and fits your team’s culture.

As AI continues to reshape the marketing landscape, everyday business challenges get easier… as long as you know how to use it.

Let us introduce AI in recruiting. Using AI for recruitment can streamline the process and free up your time, allowing you to focus on other important aspects of your business.

Businesses around the world are using AI to automate different parts of their hiring process. In fact, according to Jobylon, 43% of HR professionals are already incorporating AI into their hiring processes, and we think you should too.

In this article, we will show you the importance and benefits of AI in recruitment and guide you on how to incorporate it into your business.

What Is AI In Recruiting?

AI recruiting utilizes AI tools and software that automate the hiring process. This allows recruiters to filter out specific candidate attributes to find the right prospective employee. It not only helps recruiters find qualifying candidates but also saves them hours of research.

AI in recruitment can help perform specific tasks such as sourcing and screening or analyzing resumes and applications. It can also evaluate an applicant’s skills, knowledge, abilities, personality traits, or other attributes relevant to the job.

Some software can even predict how well a candidate fits with the team and their success.

These tools can assess thousands of potential candidates at one time and give you data insights to make informed decisions.

Benefits And Risks Of AI In Recruitment

AI in recruitment has its ups and downs. So, before utilizing AI in your hiring process, it’s important to understand the pros and cons.

Benefits

Let’s start with the good news. AI in recruitment has many benefits and features designed for all kinds of different businesses. However, we specifically recommend it to businesses with high-volume hiring needs as it reduces a lot of time and work.

These tools work great for industries in customer service, retail, and hospitality, as well as sectors needing specialized skills such as technology and healthcare.

Here is a list of the benefits of using AI in recruitment:

  • Reduce admin work
  • Speeds up the screening process
  • Improved candidate matching
  • Data-driven insights
  • Cost reduction
  • Enhanced candidate engagement

Transform your marketing game! Read How To Empower Marketers & Brand Managers To Drive Success With AI!

Risks

Using AI in the recruitment process does not work for all businesses. We would not recommend this for businesses that don’t hire frequently or have very specific qualification requirements. The technology is better for jobs that are repetitive and high in volume.

Some small businesses might not find these tools useful, but it really just depends on the kind of business.

On top of that, AI is still a fairly new technology. It isn’t perfect and mistakes are bound to happen. It is important to not solely rely on AI during the recruitment process.

Here are some of the risks of AI in recruitment:

  • Lack of human touch
  • Potential costly implementation of software
  • Can be inaccurate or unreliable
  • Privacy/legal concerns
  • Not suited for some businesses
  • AI algorithm bias

Features Of AI In Recruitment

Before purchasing an AI recruiting software, it’s important to understand what potential features are included in each tool.

Efficiency In Screening

Screening is when a recruiter evaluates applicants based on their education, work experience, skills, and fit with the organization.

AI recruiting tools can filter through candidates and quickly take the necessary information from thousands of job applicants and decide which ones fit the job best. It can even identify any behavioral or skill issues that might not work well for the role.

It also provides data-driven insights and separates high and low-potential candidates so the recruiter can narrow down the candidate pool.

Data-Driven Decision-Making

AI in recruitment gathers specific data needed in recruitment strategies. It provides metrics and analytics so that you can make informed hiring decisions.

These tools can gather all kinds of different data from areas such as:

  • Resume data including education, work experience, skills, and qualifications
  • Job description data including required skills, experience, and qualifications
  • External data on social media profiles, professional networking sites, and publicly available information
  • Behavioral data on job boards and career websites

Predictive Analytics For Candidate Success

Wouldn’t it be nice to know if a candidate is going to fit well with your team and succeed? Some AI tools have a predictive analytics feature to measure a candidate’s potential success.

Predictive analytics provides the recruiter insights to help predict a candidate’s job performance in any given position. This improves the quality of hiring with data-driven insights.

This feature is conducted by searching through social media platforms, job boards, talent communities, and professional networking sites. It takes the information needed and relays that information along with feedback to the recruiter.

It’s important to note that this feature isn’t going to be fully accurate and a hire could easily exceed predicted expectations.

Enhanced Candidate Experience

Not only does AI make the job easier for recruiters, but it’s also more enjoyable for the candidates.

AI streamlines the application process so that candidates don’t need to spend time filling out forms and uploading resumes multiple times.

AI-powered chatbots can answer a candidate’s questions at any time of the day, which will make them much happier and more engaged in the process.

Recommended reading: 200 ChatGPT Prompts for Marketers

Top 5 AI Recruitment Tools

There are many different recruitment software tools available. However, finding one that’s reliable and fits your needs can be tough.

But don’t worry, we’ve already done the research for you.

Here are the five best AI recruitment software available:

1. Manatal

Manatal is an AI recruitment software that is made to help recruiters hire candidates faster. Their software is specifically designed for HR teams, recruitment agencies, and headhunting agencies. This software is very easy to use and cost-effective. This is by far the most popular AI recruitment software available to date.

Here is a list of Manatal’s features:

  • Customizable pipelines and Kanban boards
  • Candidate matching recommendations
  • In-depth data pulled from social platforms
  • Candidate onboarding and placement management
  • Candidate sourcing and screening

2. Zoho

Zoho is an AI-powered recruitment software that assists recruiters in the hiring process. It helps to streamline the recruitment process, automate tasks, and quickly identify top talent. The platform is easy to use and customizable to fit your needs. Users enjoy Zoho’s ability to parse resumes accurately and streamline tasks.

Zoho features include:

  • Candidate matchmaking
  • Talent sourcing
  • Advanced analytics
  • Candidate screening and assessments
  • Interview scheduling
  • Chatbots

3. Workable

Workable is a cloud-based applicant tracking system designed to help recruiters find the right candidate. This platform uses AI to source candidates, improve talent acquisition, and make decisions easier for recruiters. Due to its complex hiring processes and high-volume hiring needs, we recommend this AI-powered human resource software to medium and large-sized businesses.

Some of Workable’s features include:

4. Fetcher

Fetcher is an AI-powered automation recruitment software that specializes in sourcing and engaging with candidates. This software is designed to automate resume screening, job board sourcing, and talent pool building. We recommend this to any business that needs help with candidate sourcing.

Here are Fetcher’s main features:

  • Talent sourcing
  • In-depth sourcing analytics
  • Candidate engagement and outreach
  • ATS, CRM, and email integrations

5. Loxo

Loxo is an AI CRM and recruitment automation software that helps recruiters make better hiring decisions. They use AI and machine learning for outreach and tracking candidate talent. Many users enjoy the software’s sourcing and outreach programs as well as its easy-to-use interface.

Here are some of Loxo’s core features:

  • Candidate engagement
  • Sourcing automation
  • In-depth data and analytics
  • AI talent matching

Conclusion

AI has become increasingly bigger in today’s marketing landscape and finding out how to incorporate it into your business is important.

Using tools such as AI in the recruitment process can make it much easier and better to find the right candidate.

Finding the right software solutions means first understanding the needs of your business. However, finding the right AI recruitment tool can be a game changer for your recruitment process.