Looking for that perfect marketing strategy that seems like it was tailored just for your brand? We know it’s not a simple task. With so many options and the constant buzz of the market, finding your unique voice can be like searching for a needle in a haystack. With that being said, let’s dive into these 15 marketing strategy examples and find the perfect fit for your company.
Importance Of Marketing Strategy
Your marketing strategy is the roadmap to customers finding you. Although, it’s not just about visibility; it’s about connecting with your customers in a way that creates trust and loyalty. According to a recent study by Edelman, 81% of consumers say that trust in a brand is a crucial factor in their purchasing decisions. Want to capture that success? You’ll need a marketing strategy that does more than just stand out, it has to resonate.
15 Marketing Strategy Examples
- Content Marketing
- Social Media Marketing
- Email Marketing
- Influencer Marketing
- Search Engine Optimization
- Pay-Per-Click Advertising
- Mobile Marketing
- Affiliate Marketing
- Video Marketing
- Public Relations
- Event Marketing
- Referral Marketing
- Guerilla Marketing
- Native Advertising
- Interactive Marketing
1. Create Engaging Content Marketing
Content marketing is a type of marketing that produces and shares online content to lead your customers to the product you want to sell. The key to content marketing is creating engaging, relevant, and consistent content, without directly promoting your brand, that your audience can connect with and take action. Consider a blog post, podcast, or a captivating video that aligns perfectly with your audience’s interests.
If you are reading this it is likely you searched up marketing ideas and found this article. What you are looking at is an example of content marketing. Here’s the secret sauce: CoSchedule uses this as a way to provide information to consumers and offer their services without directly saying it (except for right now). CoSchedule is an all-in-one marketing calendar that a business can use to organize everything. So they are able to target entrepreneurs by providing informational marketing blog posts.
2. Maximize Social Media Marketing Strategies
Social media marketing involves leveraging social platforms to advertise and promote products or services. Social media marketing is one of the fastest and cheapest ways of marketing your brand. Platforms such as Instagram, Facebook, X, LinkedIn, and TikTok are unique opportunities to engage with a wide range of customers and build brand loyalty.
Take Adidas for example, who markets their newest shoes on platforms such as Instagram. They create a buzzing community of sneakerheads by flaunting their latest kicks to basketball fanatics on the Adidas Basketball account.
3. Boost Your Email Marketing
Email marketing is sending promotional messages through email to potential or existing customers. Companies use email marketing as a direct line of communication to inform, educate, and convert their audience. It’s basically like a VIP pass to your customers’ inboxes.
Early Setter’s newsletters are a prime example. In this newsletter, they weave minimalistic text with eye-catching visuals to catch the reader’s attention.
4. Harness Influencer Marketing
Influencer marketing is a partnership between a company and an influencer to reach their followers and gain credibility within their market. Think of platforms like YouTube, TikTok, and Instagram, where creators and celebrities have large followings. Not only will it reach a wide audience, but if you do it right, you can easily tap into that specific niche of customers that will love your product. This new age of Influencer marketing is growing fast and you might want to consider it for your business. According to Statista, the global influencer market value has tripled since 2019 as it reaches 21.1 billion U.S. dollars as of 2023.
In this Instagram post, Sport Coffee collaborated with NFL superstar, Patrick Mahomes, to show off their brand to an audience that might enjoy their product.
5. Leverage Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a digital marketing tactic focused on enhancing a website’s visibility in search engine results pages. It’s like climbing up the search engine ladder to become the first page people see. SEO is perfect for drawing eyes to your site and especially blog visibility.
In this example, after looking up social media ideas in the google search bar, a customer will see the top pages first (after the sponsored pages).
6. Explore Pay-Per-Click (PPC) Advertising
Another marketing strategy example is Pay-Per-Click advertising. It is an online marketing approach where you only pay when someone clicks on your ad. This is a common strategy on platforms like Facebook and Google. These platforms allow you to target a specific audience based on your choice of demographics, and use tools to measure your advertisements to see how effective they are.
Here’s how Quicken uses Facebook ads to their advantage. Many people will see it, but
Quicken only pays when users click on their advertisement.
7. Elevate Your Mobile Marketing
Mobile marketing is when a company reaches their audience through mobile devices with tailored content and offers. These can be SMS, notifications, in-app marketing, QR codes, and email marketing campaigns with exclusive deals for subscribers.
With mobile marketing you can reach potential customers anywhere in the world. It’s not just about personalization; it’s about delivering timely content that resonates with the user’s current needs and interests.
In this example, Dominos constructed a genius “Piece of the Pie” program. It allowed customers to sign up for the rewards program and earn points for scanning pizza. Once a customer hit a certain amount of points, then they would get a free pizza from Dominos.
8. Utilize Affiliate Marketing
Affiliate marketing is a win-win scenario where an individual or entity earns a commission for marketing another company’s products or services. These affiliates can be Youtubers, bloggers, or influencers with a big following. This marketing strategy tends to have a higher return on investment than other marketing methods.
Take Marques Brownlee as an example. With a YouTube audience of nearly 19 million subscribers, he’s a master at demonstrating products and influencing his audience’s buying choices.
9. Revolutionize Your Video Marketing
Companies use Video Marketing to create video content to showcase and advertise their brand to audiences. Typically these videos are how-to videos where they show the audience how to do something while incorporating their product. They educate and entertain their viewers while advertising their products. Video marketing can take place across various platforms, from websites and social media to cutting-edge programmatic advertising.
Home Depot created a simple Youtube video explaining how to fix a leaky faucet while using tools that they provide in their store.
10. Amplify Your Public Relations (PR)
Public relations (PR)
involves techniques and strategies for managing how information about a person or company is shared with the public, especially through the media.
Public relations is all about creating personal connections with you and the public. It shines the spotlight on your brand, builds trust, and doesn’t break the bank while doing it. Some of these marketing tactics can include press releases, sponsorships, events, and community relations. This is great for new or existing businesses trying to gain some traction and attention.
Every year Spotify comes out with a “Yearly Wrapped” for all of their listeners. This musical yearbook shows listeners their favorite artists, songs, amount of time listened, and other interesting facts. With this they are able to create a connection with their audience on a personal level.
11. Tackle Event Marketing
Event marketing involves promoting your brand within the context of a larger event. You’re not the main event but you’re the sponsor. The goal is to create an immersive experience that cultivates long lasting memories while promoting your brand, product, or service. It’s about creating those “wow” moments that stick with people long after the confetti’s cleared.
Pepsi knows this game well. Every year since they became the official sponsor of the NFL, they host events before and during the Superbowl to get people excited while showing off their products.
12. Optimize Referral Marketing
Referral marketing is when a company encourages satisfied customers to refer others to your business and will receive some kind of discount in return. It’s like telling your friends about your favorite coffee shop and getting a free latte as a thank you. Use referral marketing as a marketing strategy example to build a loyal customer base who want to see your business succeed, because if you succeed, they succeed.
Capital One incentivises customers to refer them to friends and family by rewarding them like VIPs.
13. Master The Art Of Guerrilla Marketing
Guerrilla Marketing is when a company uses unconventional and creative strategies to captivate an audience in unexpected places. Guerrilla marketing can be street art, public art installations, interactive experiences, or anything out of the ordinary. It’s the art of surprise that grabs the attention of the audience. If you want more people to not only see your ad, but actually read and analyze it, then guerrilla marketing might be right for you.
This street art installation by Oatly cleverly incorporates their product in a creative and humorous way.
14. Discover Native Advertising
Native Marketing is designing the advertisement to look like the rest of the media format they appear on. It’s all about making sure those ads feel right at home with the content you’re already enjoying. These advertisements are more engaging to customers and are proven to have better results than traditional advertisements.
The iconic Staples Center logo has appeared on the Los Angeles Lakers court for decades. The logo is clear but just subtle enough to fit right in with the rest of the court, showing us just how cool and seamless advertising can be.
15. Unleash Interactive Marketing
Interactive Marketing is a customer-focused advertising approach that serves as a two-way conversation between customers and brands. The most common forms of interactive marketing that gets customers fully engaged in the product or brand is through quizzes, infographics, videos, polls, email marketing, and games.
Take a sip of nostalgia with Coca-Cola’s “Share a Coke” campaign from 2011. It was a hit because it was all about creating that personal connection. Who didn’t love finding a bottle with their name on it or a friend’s name for that special gift?
Exploring these innovative marketing strategy examples shows how creativity and planning can captivate audiences and drive engagement.