Glossary
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Brand Indicators For Message Identification (BIMI):

Email specification that enables businesses to add a brand’s logo to authenticated messages.

For marketers, BIMIs authenticate emails to increase deliverability rates and improve sender rating.

The brand’s logo appears in the recipient’s inbox as an icon next to the email. With this visual, recipients recognize and trust the brand’s messages.

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Additional Resources

Brand Awareness: How to Measure It the Right Way
How To Create A Brand Positioning Strategy That Will Appeal To The Right People
Blowing Up The Inbox: A New Email Approach That Converts And Builds Your Brand With Cameron Cegala From AdKaddy [AMP 143]

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