Takealot announces ‘Black Friday’ in July

The Takealot Group launched its subscription service, TakealotMORE, just over a year ago, and is now offering exclusive discounts in July.

The service was launched as a new loyalty subscription service in 2024, giving Takealot a guaranteed revenue source. 

Customers receive free delivery, unlimited free Mr D restaurant and Pick n Pay grocery deliveries, and exclusive discounts and early access to sales. 

The group is now launching its TakealotMore MVP Days, an exclusive five-day sales event across Takealot and Mr D from the 25th to 29th of July.

After running a similar campaign in 2024, Takealot said that discounts should not only reserved for Black Friday.

The promotion period will feature discounts and bonus coupons for TakealotMore members only. Shoppers are encouraged to try a one-month free trial to unlock exclusive access. 

Those who choose to pay the R99 per month option will also get a free News24 subscription that is valued at R109 per month. 

Both Takealot and News24 are owned by South Africa’s most valuable company, Naspers. 

Interesting purchase habits 

With the service now in operation for over a year, Takealot broke down some of the most interesting trends it has seen over the last year. 

• A lot of orders: Takealot noted that TakealotMORE member averages five orders per day, every day. Far higher than the average. 

• Cleanliness: When using toilet paper, MORE members bought enough rolls to cover the length of 138,256 rugby fields. Members also enjoyed keeping fresh, ordering enough Sunlight Dishwashing Liquid to clean an average household for over 2,200 years.

• Chicken and Coke: South African members were also fans of chicken nuggets, ordering enough over the year to outweigh a VW Polo, which weighs over a ton. Members were also ordered 96,861.6 litres of Coca-Cola bottles, which is enough to fill 1,384 taxi fuel tanks.

• Major savings: With a focus on deals, one member leaned into their subscription’s benefits and saved over R120,000 in just one year.

• 33 minutes or less: Regarding Mr D, the average delivery takes 33 minutes to reach a customer’s door. 

• South African favourites: The most ordered item from Pick n Pay was Albany Superior Sliced White Bread. The favourite snack of members was a truly South African pick, biltong. 

The group said the sales event will run for five days starting on 25 July.